Online businesses need to adapt to changes in order to thrive these days. As technology evolves, market as well is ever changing. Web marketing strategies that may have worked for you in the previous years may be outdated nowadays. And so, you need to know trusted SEO strategies so you can keep up with the changes. Here are 5 trusted SEO strategies you must learn about:
- Cater to mobile users. It is now essential for businesses to have mobile-friendly sites as about half of the total number of traffic comes from mobile devices. Websites that are mobile-friendly improves user engagement.
- Know how to pick the right keywords. It is important to address navigational queries, informational queries, and transactional queries when choosing keywords for search engine optimization.
- Pay attention to your URL structure. If your URLs have no keywords, are too lengthy, and filled with too many characters, users will not click it as they may not understand where the link is sending them to.
- Improve your social media presence. Your presence on social media will boost influence on your market and increase your visibility. You should not neglect the power of social media, instead, use it to your advantage.
- Focus on quality content. Never forget the value of quality content. It influences brand, creates credibility, boosts engagement, and increases ROI.
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