Both the frontal and parietal lobes of your brain are involved in writing. The frontal lobe also is responsible for reasoning, planning, problem solving, judgment and movement. The parietal lobe interprets words and language.
Why Writing Helps You Remember Things
If you are writing something down using a pen and paper, you’re actually stimulating the cells at the base of your brain – this is known as the Reticular Activating System or RAS. This collection of brain cells is the filter for all the information your brain needs. Also, it gives more attention to what you’re focusing on at the moment.
Why Avoid Clichés When Writing
Researchers in Spain found out that common figures of speech became so familiar to the brains that they are interpreted as not words anymore. Such clichés may have aroused a sensory response in the brain when they were initially used. And since readers saw them plenty of times before, they no longer has similar effect. Hence, good writing must avoid clichés when possible.
Storytelling Can Help Make Things More Memorable
Scientists discovered that telling a story is efficient at planting emotions, ideas and thoughts into the listener’s brain. This further means that writers can greatly influence other people. By creating an evocative and powerful story, you can definitely activate the brains of the readers and make them feel like they’re part of the story.
Trivia Info Resource: hishamwyne.com