Logos – what comes into your mind when you think of it? Do you instantly recall a product or a brand? That is actually the power of a logo. It allows a business owner to distinguish its products from thousands of other brands.
The word “logo” came from the word “logos”, which means “word”. The Greeks used it to get their concealed messages across rulers or kings. Furthermore, ancient Greek and Roman coins showcase monograms of their kings. The Chinese, Babylonian, Assyrian, Mayan and Egyptian cultures likewise made use of pictograph for communicating their ideas. These pictographs are indeed referred to as ancient logos.
Did you know that branding is centuries old. Before, farmers have no way of identifying their cattle. Hence, they imprinted signs on their cattle with the use of hot iron stamps. Ancient Egyptians have actually branded their domestic animals with hieroglyphs to mark their ownership. The Ancient Greeks and Romans, on the other hand, marked their pottery in order to identify the manufacturer.
During the Industrial Revolution, logo design and branding became intense. Businesses began embracing the branding culture. With the advent of technology, logo design became very popular.
Logo Design & Branding Today
The present age of logo design and branding rooted in 1950s. The Chase Logo made by Chermayeff & Geismar in 1960 paved way for the modern logo design. Nowadays, designers are using the latest technologies. They also include graphics in order to churn out extraordinary logo designs that will definitely take your breath away. Indeed, businesses today can’t just afford to ignore the power of logo design.
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