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- Good looks don’t always bring in sales.
Of course, you need your site to look nice and creative however, looking pretty doesn’t bring in sales. What actually brings in sales is an excellent tour guide – and this is what your website should be. From welcoming your visitors to presentation and showing them around and introducing them to points of interests should be the strong point of a web design. This will help direct your visitors to where you want them to go.
- No need to be totally unique.
It is good to stand out and look different these days. The problem is, some designers take this a little too far by designing a new site that is so unique, it breaks all the rules of having a website in a not so good way. There are procedures to follow for conversion and usability. These rules should always be followed because this is the best guide to navigating your website easily and quickly.
- Not all designers do well in branding.
Branding isn’t easy and not all designers do well in developing brand identities. It is recommended to work with a branding specialist first to develop your identity before hiring a designer, or hire a designer that who understands branding that can develop your website which reflects your brand identity.